TOVA

Added Oct 19, 2026

TOVA is a food diary you talk to. You say what you ate, or send a photo, a label, or a barcode, and it logs calories and macros. The company says the diary itself stays free, and that a maintenance estimate is computed from your weight trend and what you logged. It is not a meal planner, and the listing says it is not medical advice.

Price: Freemium. Manual logging, search, barcode, weight, and water stay free. The Google Play listing, updated October 18, 2026, says the first 10 messages are free with no account, then two weeks free. After that, chat and meal photos are $9.99 a month or $79.99 a year. The App Store lists the same two prices.
Platforms: iOS, Android

Price source · checked 2026-10-19. Regional app-store prices can differ.

Where it fits

Calorie and macro tracking · rank 12
A free diary you can talk to, with the coach on a trial and then a subscription. MacroFactor is still the pick when the moving calorie target is the whole product.

Pros

The diary keeps working after the AI trial. The company says the free parts stay free.
You can correct a number in the same conversation. Both store listings describe that.
iOS and Android, with the same paid prices on both stores.

Cons

The conversation and the meal photos are the paid part once the trial ends.
It answers from your log. It does not build a grocery list or a lifting plan.